project: JIMMY CARTER BOULEVARD BUFORD HIGHWAY REDEVELOPMENT PLAN
date: 2007 – 2008
location: GWINNETT COUNTY, GA
client: GWINNETT VILLAGE COMMUNITY IMPROVEMENT DISTRICT
contact: CHUCK WARBINGTON, EXECUTIVE DIRECTOR
In 2007, the Gwinnett Village Community Improvement District (GVCID) asked Urban Collage to perform a two phased project geared towards revitalizing a pair of active but aging strip retail corridors.
The first phase was the creation of a redevelopment plan for the two corridors; Jimmy Carter Boulevard and Buford Highway. The process involved a detailed analysis of several existing plans as well and the very disparate conditions along the two corridors. A steering committee consisting of property owners, business people and adjacent residents helped guide the process, providing input with regards to priorities, goals and vision for future growth.
Recognizing the importance of implementation, Urban Collage proceeded directly into the second phase, the crafting of an ordinance and design guidelines that would provide an incentive-based regulatory framework to support the redevelopment plan’s direction. Working not only with the client but an additional CID and consultants, complementary documents were drafted to direct the redevelopment of the two corridors. The Mixed-Use Ordinance was written initially as an area-specific overlay, but received such positive feedback from the Gwinnett County Planning Department that it was eventually constructed to supplant the existing mixed-use ordinance.
The other half of the equation, the Design Guidelines, were created to give a graphic indication of text of the ordinance and make the code more “user-friendly”. The Guidelines also added detail to several aspects of the ordinance, providing quality assurance for streetscapes, road design, and multi-family redevelopment, among others.
Both the ordinance and the guidelines were adopted by the county & the city of Norcross in 2008.
