project: PEACHTREE CORRIDOR VISION PLAN
date: 2006 – 2007
location: ATLANTA, GA
client: PEACHTREE CORRIDOR PARTNERSHIP
contact: RAYMOND CHRISTMAN, CHAIRMAN
As one of Mayor Shirley Franklin’s key economic development initiatives, the Peachtree Corridor Vision Plan tapped the diverse talents of over 50 Atlanta business, institutional and cultural leaders to create a design concept and financial strategy that would transform the 14.5-mile corridor into one of the world’s “premier boulevards”. Released in March 2007, the final report contains recommendations for $1.1 billion in public and private investment – including a streetcar system – to secure the estimated $33 billion in potential investment value.
Urban Collage principal Stan Harvey co-chaired the Planning & Design Technical Subcommittee of the Task Force, charged with creating an overall set of architectural and aesthetic standards to support and celebrate the diverse neighborhoods and urban areas along the corridor. Urban Collage also assumed the role of planning staff to the Subcommittee – performing such varied tasks as inventorying the corridor, supporting public outreach, offering design expertise, and producing extensive maps and narratives that were integral to the final report.
Implementation Highlights:
- Public Hearing conducted in May 2007
- Peachtree Partnership interim organization created in June 2007
